…when designers are tasked with selling their product they make better products. When they are not tasked with selling their product they have less responsibility, and thus aren’t forced into getting feedback on what they’re making. It’s that feedback you get from selling, from your success/failure at marketing, which pushes back positively into the design process. Of course, this idea of marketing is different than the common one of a snake-oil salesman…
Nov
11
2008

